One of the historical flowers shops in Florence, and the oldest among those currently open, this flower shop
was opened in 1952 by Franco Landi, from which its business name, and since 1956 it is a member of the most renowned world association for the shipping of flower orders. .
Gian Luca Pancani started working here in 1973. He arrived here by accident, as he was in love with the owner’s daughter. Later, he covered all the steps required to reach the top: from the unassuming shop boy, to the apprenticeship, and then the participation in the several courses taken in Italy and abroad, such as in Germany, where I widened my knowledge on flowers.
My target is to match modern style and current tastes with the Tuscan and Florentine tradition in particular.
My love for nature, dating back to before it became fashionable, brings me to respect flowers in their shape and nature as much as possible.
This does not mean that I cannot turn flowers upside down, to paraphrase Kafka, if required by the couple’s personality and the style of the ceremony.
As in fact, my aim is not to amaze no matter what, but to meet the needs, the taste, and the color of my couples; to imagine the atmosphere of the ceremony, to select the flowers, the shapes, the colors, and the materials that will suit them. Every ceremony is a story in its own right, just like every single person is.